distribution channels
Understanding Distribution: OTA Channels
Vizergy | April 5, 2022
With countless channels and platforms to manage, distribution can be tricky. Today, we begin our series on distribution to help demystify some of the process and provide you with information you need to boost bookings and create new business. Building a Hotel Distribution Channel Strategy When it comes to hotel channel distribution, you have several options. To maximize production and revenue, you need to consider the right channel mix that best fits your property’s target market. Understanding different traveler segments who book at your property allows you to diversify your business mix and optimize your distribution strategy. The ...
Hotel ADR Rise vs Distribution Channels Cost, What Hoteliers Need to Calculate?
Ahmed Mahmoud | June 10, 2015
by Ahmed Mahmoud According to the latest TravelClick data launched early May 2015, Hotel bookings from individual business and leisure travellers spiked across a variety of digital channels in the first quarter of 2015, That includes bookings made through official hotel websites, online travel agencies (OTAs), and Global Distribution Systems (GDS). OTAs (which include Expedia.com, Hotels.com and Bookings.com) experienced the greatest jump in bookings, with a 15.1 percent increase compared to the first quarter of 2014. Reservations made directly through hotel websites also grew by 7.1 percent, year-over-year, while GDS bookings increased...
SiteMinder Secures Sercotel Chain to Cement Growing Footprint in Spanish Hotel Market
SiteMinder | January 21, 2015
January 21, 2015 - The global hotel industry's leading provider of online distribution technology, SiteMinder, today announces it has secured one of Spain's largest hotel chains, Sercotel, to cement its growing hold of the local Spanish market. The announcement comes one week ahead of the world's tourism trade fair for the Ibero American markets, FITUR, being held in Madrid. Sercotel says, to date, nearly half of the hotel chain's portfolio in Spain - which comprises 124 predominantly four-star properties with a total of 16,000 rooms that attract 4.6 million overnight stays per year - have signed up to use SiteMinder's Channel Manager, ...
Your Hotel Website as a Distribution Channel; What You Need to Know
Ahmed Mahmoud | January 17, 2015
By Ahmed Mahmoud Nowadays the web has become a powerful search engine tool for travelers. Hence hotels must make sure that their websites transmit quality, professionalism and credibility together with a good design and comfortable look-and-feel. Online channels, including online travel agencies and hotel websites, continue to experience dramatic growth in hotel bookings. Together, brand.com sites and OTAs account for nearly half of all leisure bookings, while the number of travelers who prefer calling the hotel directly, calling the brand's 1-800 numbers, walking in or booking through a travel agent continues to wane, according to rece...
