distribution strategy
The Future of Hotel Distribution Channels: Seizing Opportunity in Channel Disruption
Jochen de Peuter-Rutten | April 4, 2024
By Jochen de Peuter-Rutten, Youri Sawerschel The hotel distribution channel landscape is undergoing a seismic shift. Online travel agencies (OTAs) that once leveled the playing field for independent properties now dominate, their economic muscle squeezing hotel margins. Metasearch engines commoditize the search experience, making standalone properties indistinguishable. Meanwhile, the growth in alternative lodging threatens hotels' grip on the accommodations sector. Yet within this disruption lies opportunity for savvy hoteliers. Emergent technologies now enable hotels to tailor the guest experience as never before. Strategic partnershi...
Q : What Is a Distribution Strategy?
EHL Insights | August 26, 2021
Distribution strategy helps to improve the way customers interact with your business, leading to customer satisfaction and repeat business. It can also help you streamline your business to make it more efficient. Through a more efficient business and improved customer satisfaction, this strategy can lead to higher profits. Research has shown that better customer satisfaction creates more customer loyalty and positive word-of-mouth referrals, which both result in improved profits, according to The Association for Consumer Research. In this case, distribution strategy can apply to hotel bookings. Your distribution strategy for customers boo...
VTrips Sees 600% Growth in Booking.com Since Partnering With NextPax
NextPax, Inc. | January 7, 2020
Leading global hospitality channel manager strengthens VTrips’ position to accelerate and automate their business Salt Lake City, Utah (January 7, 2020) - NextPax, the most advanced channel management technology provider for hotels, resorts and vacation rentals worldwide, today revealed the results of their partnership with premier property management company, VTrips. Since 2018, NextPax has supported VTrips through connectivity from their PMS to Booking.com. Through the use of improved connectivity content development, channel updates, distribution strategies, and increases to the speed of onboarding for a record-breaking 600% in grow...
Three Ways Hoteliers Are Kicking Silos of Technology for Good (Finally)
Klaus Kohlmayr | October 26, 2018
By Klaus Kohlmayr Stop me if you've heard this before: In the age of OTAs and industry disruption, effectively managing a complex channel and distribution strategy is critical to a hotelier's bottom line. Yet archaic technology and a "this is how we've always done it" mindset are holding us back. Oh, you've heard it? Me too. For years, actually. So why are we still here? And more importantly, what are we doing to change? Because it feels like we're stuck in the same old rut. A few hoteliers seem to have figured it out. They've realized that an integrated distribution strategy, along with its intertwined relationship to sales, loyalty an...
A Comprehensive Approach to Hotel Channel Distribution
the Author | May 29, 2018
By Ellis Connolly Over the past decade, the hotel industry has experienced dramatic changes, particularly in the area of hotel channel distribution. Big brands, online travel agencies (OTAs), global distribution systems (GDS's), and metasearch websites are all vying for customer attention, and it's all affecting hotel margins. In order for hotels to navigate this shifting distribution paradigm, and optimize their channel mix, they must take an in-depth look at the costs and benefits of their channels: direct, indirect, online, and offline. By analyzing these channels, hotels can develop a holistic strategy that creates revenue and profi...
What TripAdvisor’s New Sponsored Placements Ad Format Means for Hoteliers
HEBS Digital | May 14, 2018
by Jason Price, EVP, HEBS Digital Gaining visibility on websites such as Kayak, Expedia, and the largest travel website with over 570 million reviews and opinions across the globe, TripAdvisor, is a core component to any hotelier's distribution strategy. Therefore, when TripAdvisor comes out with a new product, the industry is abuzz trying to understand implementation and determine if it's a good fit for their property. Following the recent announcement of TripAdvisor's new ad format called Sponsored Placements, we have outlined some of the top questions hoteliers may have and some tips for implementing this new offering. First, What Ar...
