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Nearly 71 Million People Expected To Travel Over July 4th Week
AAA | June 20, 2024
WASHINGTON, DC (June 20, 2024) – AAA projects 70.9 million travelers will head 50 miles or more from home over the Independence Day holiday travel period*. For the first time, AAA looked at the entire July 4th week, plus the Saturday before and the Sunday after the holiday. This year’s projected number of travelers for that time period is a 5% increase compared to 2023 and an 8% increase over 2019. “With summer vacations in full swing and the flexibility of remote work, more Americans are taking extended trips around Independence Day,” said Paula Twidale, Senior Vice President of AAA Travel. “We anticipate this July 4th week wi...
Fall 2016 Leisure Travel Expected to Soften
DKS&A | September 14, 2016
McLean, VA, September 14, 2016 – Leisure travelers of all generations, but particularly the younger generations, plan to travel less this fall than they did last year according to a national survey by D.K. Shifflet & Associates. Millennials, who showed the largest increase in 2015, show the largest decrease in 2016. Even the ever steady Boomers show a slight decrease in their intent to travel this fall. "This fall is set to be least traveled of the past several years" notes Cheryl Schutz, Vice President at D.K. Shifflet & Associates. "Even those who are planning to travel this fall will be taking shorter trips. Only Millen...
Boomers Largest Travel Group for Summer 2016
DKS&A | June 1, 2016
McLean, VA, June 01, 2016 – Three out of five U.S. residents plan to take at least one leisure trip this summer and 35% of those will be Boomers, states Cheryl Schutz, Vice President of Client Intelligence at DKSA. "Although Millennials and GenX will account for over half of summer travel, they are planning shorter trips than Boomers or Traditionalists, thus will likely spend less per trip." Although Boomers and Traditionalists will take the longest vacations, each at over one week, this is still shorter than they planned in 2015. Led by Millennials, about 20% of travelers of all generations say they plan to spend more than they p...
From Millennials to GI/Silent – All Generations Use Airbnb and VRBO
October 27, 2015
McLean, VA, October 27, 2015 – Ten percent of all overnight leisure travelers have booked a short term rental in the past 12 months according to a national study by D.K. Shifflet and Associates. Although Millennials took the lead, travelers of all generations booked these types of accommodations and most are considering or planning to book a similar property within the next 12 months. The most popular type of property was an entire residence where the owner was not present (67%), while 15% chose a room in an owner occupied property. "Price is the overwhelming driver for selecting a short term rental," notes Cheryl Schutz, Vice Pre...
LGBT Leisure Travelers Identified as High Value Tourism Opportunity
DKSA's TRAVEL PERFORMANCE/MonitorSM | July 8, 2015
McLean, VA, July 9, 2015 - LGBT travelers not only take more leisure trips, but they spend more money than their non-LGBT counterparts, according to a national study by D.K. Shifflet and Associates. Despite smaller travel party sizes and comparable incomes, the study found that LGBT leisure travelers spend about 15% more per person per day than non-LGBT travelers. Furthermore, almost half of LGBT leisure travelers stay in luxury accommodations compared to one-third of non-LGBT travelers. "The fact that this group is more frequent, higher spending travelers while not having larger incomes is an indication of the priority this group puts ...
