People Power: The Surprising Secret Sauce of Profit

Doll Rice | October 4, 2018

By Doll Rice Revenue management strategies today are built largely on the relevant, impactful and extraordinarily detailed data provided by the increasingly sophisticated software and reporting that is now available. But this is only half of the picture. The successful execution of these tech-driven strategies relies on the human element to fully harness, utilize and implement the insights provided by big data and predictive analytics. Without a talented revenue optimizer translating and applying the strategies from the data and predictive analytics, the hotel will not be as profitable. Ironically, at a time when technology and new soft...