Playing Ball: Summertime Isn’t the Only Time to Solicit Sports Tourism & Travel-Team Bookings

Hospitality America | June 27, 2024

Best practices to attract and retain this market segment for year-long profitability By Donna Oglesby There may be no crying in baseball, but hoteliers who are not building relationships with travel sports teams may find themselves shedding a few tears once they realize how much money is being left on the table by not catering to the lucrative sports tourism segment. As a mother of two, I know firsthand how much parents pay annually to support the travel-team circuit and I’ve experienced the pain points when dealing with hotels. That’s why, as director of sales and marketing for two Hospitality America hotels, I began researching how t...