dori stein
The Top 8 Travel Trends That Hotels Need to Act On to Capture Demand in 2021
Dori Stein | December 15, 2020
By Dori Stein - Chief Executive Officer, Fornova The travel and hospitality industry has shown its mettle during 2020 - rising to the challenges that Covid-19 has thrown at it and doing everything it can to survive. It's not been without its casualties. Now, with the prospect of a vaccine, hotels have to be on the front foot to win whatever demand is out there and secure heads in beds. When the vaccine becomes widely available, we expect the leisure market to return more quickly than business travel which will lag considerably. There are eight key trends that I believe we will see during 2021. Consumers will be more price-consc...
Hotel Distribution: Stop Predicting, Start Diagnosing
Dori Stein | October 19, 2018
By Dori Stein, CEO at Fornova There is a fine line that separates guesswork and prediction - the quality of data and analysis. The hospitality sector is not unique in exploring for ways to take advantage of the opportunities in data-driven approaches to boost revenue and profit. Many revenue managers are already doing exactly this with revenue management systems and pricing - predicting demand, competition and optimal pricing. Modern hotel distribution, on the other hand, is a different playing field. And the advantage is going to hotels and chains adopting an agile execution and diagnosis-led data, compared to the traditional planning ...
How Hotels Can Embrace OTAs and Profit at the Same Time
Dori Stein | July 17, 2017
By Dori Stein A recent HOTEL MANAGEMENT column captured well the full story in the ongoing debate between hotels and online travel agencies. The story, however, is ready for a new chapter. Everyone knows that OTAs are behemoths, with marketing budgets many times the size of even the largest hotel brands. We also know that there is a "love/hate" relationship: hotels object to OTAs when they are surrendering revenue to them and paying commissions; they appreciate them when they have unoccupied rooms to fill and OTAs are a valuable distribution source for doing so. Here's the thing: It's time to move beyond love and hate, and see reali...
