Re-Imagining Hotel Marketing: Unlocking New Revenue Streams With Next-Gen Technologies

Dr. Anil Bilgihan, Ph.D. | June 7, 2023

This article was co-authored by Peter Ricci. Dr. Ricci is the Director of the Hospitality and Tourism Management program at Florida Atlantic University (FAU). By Dr. Anil Bilgihan, Ph.D. - Associate Professor at Florida Atlantic University, College of Business As the hospitality industry becomes more competitive, the role of the sales and marketing department has never been more crucial. Add in the ever-improving sophistication of revenue optimization and you truly have a fast-moving evolution of the overall sales, marketing, and revenue process. Through the development of innovative programs to increase occupancy and make profitabl...