Is the China Dream Possible for Rural Tourism Entrepreneurs?

PolyU’s School of Hotel and Tourism Management | November 25, 2020

25 November 2020 - Tourism is a core, but highly volatile, component of China’s grand national strategy for modernisation, according to Dr Eric Chan of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-author in a recently published research paper. The researchers find that less developed areas in particular desperately need to retain people and resources to strengthen their tourism offering. Drawing on a rich dataset of personal narratives, the study sheds light on the emerging phenomenon of urban-rural migration and offers guidance for rural destinations on strategically planning tourism em...