Dr Giovanni- Battista Derchi
Benefits and Difficulties of CSR Management in Travel and Leisure Companies
Dr Alessandro Inversini | September 13, 2021
The Covid-19 crisis has reinforced the strategic importance of Corporate Social Responsibility (CSR) for all organizations. In particular, the pandemic has fostered awareness that firms must introduce responsible policies and processes that focus management attention on long-term sustainability over short-term profits. Managing CSR issues is a necessary way to build consumer confidence & embrace business recovery Awareness is even greater across firms in the Travel and Leisure (T&L) industries whose business has been impacted dramatically by the crisis, as customers halted their buying decisions and business trips. Yet, academic sch...
How to Communicate CSR Effectively on Social Media?
Dr Alessandro Inversini | September 1, 2021
When a business communicates its practices of corporate social responsibility via social media platforms, how effective and impactful is this communication on its audience? CSR, a relevant aspect for all businesses Academic literature and practical evidence suggests that both large international firms and small privately-owned businesses are investing in Corporate Social Responsibility (CSR). CSR can be understood and defined as a series of activities and policies that encompass a firm’s responsibility for its impacts on society and the environment. CSR has become popular in the last decades with companies of all sizes engaging...
