dr. margarita cruz
How Business Model Innovation Can Boost SMEs in Times of Crisis
Dr Margarita Cruz | March 29, 2022
By Dr. Margarita Cruz SMEs reacted to the Covid pandemic in different ways. Some decided to introduce innovative dimensions to previously existing business models in the hope for survival, whereas others preferred not to mess with the formula for fear of upsetting post-crisis brand identity. The research suggests that creating new business models based on external resources, collaborations and entrepreneurial thinking can result in a winning resource in crisis times. SMEs in crisis It’s been exactly two years since we first experienced the first wave of lockdowns in Switzerland due to the COVID-19 pandemic. Back the...
Is an Entrepreneurial Ecosystem Beneficial for Startups?
Dr. Margarita Cruz | June 6, 2018
By Dr. Margarita Cruz Innovation and entrepreneurship are clearly flourishing in Switzerland if the Global Innovation Index is anything to go by, as the report ranks Switzerland as the most innovative country in the world. Another study, the Swiss entrepreneurial ecosystem report, puts the number of new firms created each year at some 12,000, with the cantons of Zurich and Vaud leading the field when it comes to high-growth startups. But what exactly is an entrepreneurial ecosystem and how can entrepreneurs benefit from it? We recently staged a panel discussion at Ecole hôteliere de Lausanne on the topic of 'Nurturing your entre...
