Ecosystems Strategy in the Age of Digitization

Dr Nicole Rosenkranz | December 10, 2019

How hospitality players are aligning their business models to a changed play field. By Dr. Nicole Rosenkranz The transformation of the hospitality industry is relentlessly progressing. In the past 20 years the hospitality landscape has seen the inception of service providers like OTAs, the creation of new market segments, like online private rental platforms, and more recently a proliferation of digital services ranging from revenue management to advanced customer interfaces. The effects of an increased proliferation of digital solutions have challenged many traditional hotels in the industry, driving a new momentum where classic busi...