Dr. Peter E. Tarlow
Tourism Tidbits: How Effective Is Your Marketing?
Dr. Peter Tarlow | September 11, 2023
By Dr. Peter Tarlow September marks the end of the high summer tourism season in most of the Northern Hemisphere. This was also the year that many companies got involved in politics and found themselves with negative marketing results. The end of summer is also a good time to review your marketing efforts and ask yourself questions such as: How successful were your marketing efforts? What should you have done differently? What successes or challenges did you face that you were able to control and what was beyond your control? How did you handle problems that were beyond your control? Often tourism and travel profes...
Tourism Tidbits: The Rebirth of Tourism Security Conferences
Dr. Peter E. Tarlow | February 3, 2020
By Dr. Peter Tarlow This article is an update of one published in honor of the Twenty-fifth anniversary of the Las Vegas International Tourism Security and Safety Conference. The 27th conference will be “reborn” on April 26-30, 2020 and it is hoped that the “mother conference” will spawn new interest in the importance of tourism security and safety around the world. If your community is interested in hosting a tourism safety and security conference, please contact Dr. Peter Tarlow or Jordan Clark. The Conference will take place against a background of both political and health crises that could impact the world’s entire touris...
