dragon trail interactive
Dragon Trail Interactive Appoints Roy Graff as Managing Director EMEA and Launches New Office in London
Dragon Trail Interactive | February 26, 2017
Beijing, China. – Feb. 27, 2017 – Dragon Trail Interactive, an award winning digital marketing agency and technology company with a unique focus on China and travel, today announces the appointment of leading China tourism expert Roy Graff as Managing Director of Europe, the Middle East and Africa (EMEA). Dragon Trail also inaugurates the opening of its first overseas office in London, with an official launch event hosted on the 15th March in London. Roy will lead Dragon Trail's further expansion in Europe, one of Chinese tourists' preferred long haul destinations, and in the Middle East and Africa, two relatively new but fa...
Hertz Rental Car Fuels the Growing Appetite of Chinese Outbound Travelers for Self Driving
Dragon Trail Interactive | January 30, 2015
Hertz leads the pack in educating Chinese consumers about how to rent a car in a foreign country. Beijing, China. - Jan. 30, 2015 - Self driving is still an emerging niche market among outbound Chinese tourists, but its rate of growth has been accelerating. In a move to capitalize on the huge opportunities ahead, Hertz Rental Car has partnered with Beijing headquartered digital marketing agency Dragon Trail Interactive to launch a WeChat based interactive program to educate Chinese consumers about renting a car in a foreign destination. The program is powered by China Travel Academy, a mobile and WeChat based travel education and certif...
Swedish National Tourism Board “WeChats” with Chinese Travel Agents
Dragon Tail Interactive | December 22, 2014
WeChat goes educational as VisitSweden (the Swedish National Tourism board) leads the way in connecting with travel industry Beijing, China. - Dec. 22, 2014 -The first WeChat travel agent training program has gone live this week. VisitSweden takes advantage of China's hottest social media platform to provide a training course for Chinese travel agents to learn about the Scandinavian country famous for its pristine nature and avant-garde design. Increased understanding about Sweden among the industry is likely to generate greater interest from Chinese travelers. Lynn Li, Country Manager of Visit Sweden in China comments that "Being the f...
Nina Kubik-Cheng Appointed Senior Vice President at Dragon Trail Interactive
Dragon Trail Interactive | October 17, 2014
Nina Kubik-Cheng, former Vice President, Sales at Daodao.com and Qunar.com, will join Dragon Trail Interactive as Senior Vice President of Business Development, Beijing based Dragon Trail announced recently. Nina will lead Dragon Trail's Sales, PR and Marketing teams to further expand its digital marketing business in the global travel industry. With Dragon Trail's 100% China focused digital and social media marketing services and solutions, the team will continue to assist global travel brands to reach affluent Chinese consumers online. Since its founding in 2010, Dragon Trail has been serving leading international travel organizations...
