dual brand
Dual-Brand Hotel Market Overview
J. Carter Allen | August 17, 2018
By J. Carter Allen This article focuses on specific market analysis and data applicable to the development and operation of dual-branded hotels. Much has been written about the dual-brand concept over the last several years, particularly related to the asset type's benefits and challenges. Instead of providing another such piece that rephrases the same concepts in different ways, this article will focus on data collected from our work with dual-branded hotels over the last several years. While a review of the history of dual-branded hotels and some basic concepts are necessary, this article will hope to provide new data and prove, or di...
Two-In-One Hotels Set to Grow in Europe, Says HVS Report
HVS | July 5, 2016
5 July 2016, London: Customers booking a stay with a particular hotel group are increasingly likely to be offered a choice of two brands on one site as the number of two-in-one or 'dual-brand' hotels looks set to rise, according to a new report from global hotel consultancy HVS. Two-in-one hotels, where two brands run by the same operator are located either next door to each other or within the same building, retain their identity by having dedicated entrances, front desks and elevators. Often they share back-of-house operations, guest amenities and even staff. Pioneered by AccorHotels 30 years ago, the concept is now growing steadily a...
