In Partnership With DMCC, AccorHotels to Introduce First SO/ Project in the Middle East Slated for Opening in 2020

DMCC | April 9, 2018

Dubai, April 9, 2018 – SO/, AccorHotels' audacious and spirited luxury brand, has announced its debut property in the Middle East with the SO/ Uptown Dubai. The disruptive art and experience driven property will fully embody the concept of a Kaleidoscopic Utopia, reflecting Dubai's urban charm with the hotel's convention-defying, colourful and lively design concepts. SO/ Uptown Dubai, set to open to guests by late 2020, will feature 188 rooms in addition to 215 branded residences. Inspired by edgy and bold architecture, interiors for the luxury property will be brought to life by the Rockwell Group, featuring modular and contempor...