Marriott International and Eastern Crown Partner to Launch “Fairfield by Marriott” Across China

Fairfield | February 17, 2016

HONG KONG, Feb. 17, 2016 -- Marriott International, Inc. (NASDAQ: MAR) and Eastern Crown Hotels Group, one of China's fastest growing lodging groups, today, signed an exclusive development agreement to bring the "FairfieldSM by Marriott®" brand to mainland China. The agreement targets having 140 hotels signed in five years, of which 100 are expected to be opened by 2021. The introduction of the Fairfield brand is a significant milestone in Marriott International's expansion into the midscale hotel segment in China, and is part of the company's strategic plan to expand rapidly across a broad spectrum of price ti...