Eco Badges Will Grow in Importance for Tourism Industry as Travelers Seek Increased Transparency

GlobalData | April 21, 2022

Many travelers now require higher levels of transparency from companies in terms of their environmental performance, with GlobalData’s poll* finding that almost 75% of global consumers agreed that the introduction of sustainability labels on products should be mandatory. The leading data and analytics company notes that these badges help tourism companies to boost transparency, offer responsible alternatives to travelers, and demonstrate positive environmental performance. Ralph Hollister, Travel and Tourism Analyst at GlobalData, comments: “The adoption of badges that denote high performance concerning environmental benchmarks ma...