The Millennial Paradox: How to Save the Planet Without Giving Up Freedom to Travel – and Why Hoteliers Should Care

Emilia Jaakkola | November 1, 2018

Millennials are more eco-conscious than previous generations. Why? Because some of those really scary scenarios related to climate change are more likely to happen on their watch. Even though Millennials are actively questioning today's global consumption culture, at the same time they're planning their next vacation somewhere far away, which means endless miles in the air and huge amounts of pollution. That's why they've compromised: they keep traveling but they increasingly favor sustainable options. I'm a stereotypical Millennial. On the one hand, we're hopeless dreamers not ready to commit to anything. On the other hand, we're criti...