Educational Seminar for Tourism Organizations
U.S. Travel Honors Destination Marketers with Destiny, Mercury Awards at ESTO 2024
U.S. Travel Association | August 16, 2024
WASHINGTON - U.S. Travel Association announced recipients of the 2024 Destiny and Mercury Awards at the 40th annual ESTO conference (Educational Seminar for Tourism Organizations), held August 11-13 in Columbus, Ohio. Winners were announced at a closing night awards dinner and presentation at the Greater Columbus Convention Center. “The Destiny and Mercury Awards not only recognize creative achievement in destination marketing but also the outstanding effort to inspire visitation and promote travel in savvy and imaginative ways,” said Ellen Davis, U.S. Travel Executive Vice President, Business Strategy and Industry Engagement. “O...
U.S. Travel Honors Destination Marketers With Mercury, Destiny Awards at ESTO 2023
U.S. Travel Association | August 28, 2023
WASHINGTON — U.S. Travel Association announced recipients of the 2023 Destiny and Mercury Awards at the 39th annual Educational Seminar for Tourism Organizations (ESTO) conference, held August 19-22 in Savannah, GA. “These awards—the only of their kind to recognize excellence in travel and tourism marketing campaigns at the city and state level—are a best-in-class showcase of creativity reflecting the unique travel destinations of our country,” said Nan Marchand Beauvois, Senior Vice President of Membership and Industry Relations at the U.S. Travel Association. “Congratulations to this year’s Destiny and Mercury award w...
U.S. Travel Honors Destination Marketers, Tourism Leaders at ESTO 2022
U.S. Travel Association | August 16, 2022
GRAND RAPIDS, MI (August 16, 2022)—U.S. Travel Association announced recipients of the 2022 Destiny and Mercury Awards and the State Tourism Director of the Year at the annual Educational Seminar for Tourism Organizations (ESTO) conference, held August 6-9 in Grand Rapids, MI. Honors in 31 categories were awarded for excellence and creativity in destination marketing and inspiring visitation, a critical component to the continued recovery of the travel industry. “Each year at ESTO, we are proud to honor outstanding examples of destination marketing at the local, regional and state level,” said Nan Marchand Beauvois, General M...
Puerto Rico’s Brad Dean Named State Tourism Director of the Year
U.S. Travel Association | August 17, 2021
LOS ANGELES — August 17, 2021 — Brad Dean, Chief Executive Officer of Discover Puerto Rico, has been named national State Tourism Director of the Year for 2021, marking the first win for Puerto Rico. Dean was announced as the honoree before more than 650 destination marketing professionals attending the U.S. Travel Association's annual Educational Seminar for Tourism Organizations (ESTO) conference, the premier annual gathering for destination and tourism leaders, held live in Los Angeles. U.S. Travel's National Council of State Tourism Directors—a body representing the tourism offices of all states and U.S. territories—votes on th...
U.S. Travel Convenes Destination Leaders to Chart Future of Tourism Marketing
U.S. Travel Association | August 16, 2021
LOS ANGELES — August 16, 2021 — U.S. Travel this week convened more than 650 destination marketers in Los Angeles for the association’s annual Educational Seminar for Tourism Organizations (ESTO), marking one of the largest national gatherings of destination marketers since the start of the pandemic. The industry’s premier knowledge-sharing forum, taking place August 15-17 at the JW Marriott Los Angeles L.A. LIVE, is bringing together destination leaders from around the country to chart a path forward while leading by example that professional meetings and events can safely take place. ESTO is being held in-person in accordance...
