ehl
Event Tourism: How Music, Sport, and Film Shape Destinations
EHL Insights | November 1, 2024
From Taylor Swift’s record-breaking concert tours to Mega-Sports events and the surge of screen tourism inspired by hit shows like HBO’s The White Lotus, these phenomena are transforming travel patterns worldwide. The allure of mega-events and on-screen destinations can generate substantial short-term economic boosts, yet they also bring challenges. Dr. Isabella Blengini, Associate Professor of Economics at EHL Hospitality Business School, delves into the complex and multi-dimensional impacts of event tourism and pop culture tourism. As the tourism industry rebounds from recent downturns, event- and pop culture-driven travel is playing...
PolyU Tripartite Hospitality Programme Celebrates 10 Years of Excellence
PolyU School of Hotel and Tourism Management | October 30, 2024
On the occasion of the 10th anniversary of the tripartite Master of Science in Global Hospitality Business (MGH) programme, three international leaders of hospitality and tourism education – the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU), EHL Hospitality Business School (EHL) in Switzerland, and the Conrad N. Hilton College of Global Hospitality Leadership at the University of Houston (UH), USA – have come together to sign a Memorandum of Understanding (MoU) to ensure the continuation of this innovative educational strategy. The signing ceremony took place on 16 October 2024 at the SH...
Employer Branding: Upskilling as a Strategy in the War for Talent
EHL | October 3, 2024
“Why would an intelligent, passionate, ambitious person want to work for us?” In today's competitive job market, where the war for talent has become more intense than ever, that’s the question that every business should be asking itself if it wants to achieve success. The answer, however, isn’t always straightforward. With companies currently facing significant challenges to hiring and retaining talented individuals, it’s essential they adopt innovative strategies to enhance their employer brand, stand out from the crowd and appeal to talented professionals. One such strategy is upskilling. This involves investing in employee...
Understanding Event Sponsorship as a Marketing Tool
EHL | October 2, 2024
With the cost of marketing on digital platforms going up and conversion rates heading in the other direction, brands in many industries are looking for different ways to reach and attract customers. Event sponsorship positions your brand and message in the spotlight of the people that matter. With events teams expecting a 10% increase in attendees this year and 86.4% of organizers planning to maintain or increase their events in 2024, in-person events are thriving. With that in mind, how can you choose the right event to sponsor to generate the best possible return on investment? Why sponsor an event? Before we discuss the different t...
Hotel Branding Strategy: Building an Authentic Identity in Hospitality
EHL | September 20, 2024
When a prospective guest is ready to book a hotel, there are several factors they’ll consider when making their decision. Once they’ve ticked off location and price, an important and often subconscious consideration is your hotel branding. Your brand is a representation of what your hotel is and stands for. It’s what makes your hotel unique and sets expectations for prospective guests. If your brand resonates with them and the location and price are within an acceptable range, they’ll choose your brand and make a booking. In the fast-paced world of hospitality, where competition is fierce and customer expectations are constantly...
Managing People? Start by Improving Yourself
EHL | September 11, 2024
Most of us have experienced good and bad bosses. And the difference is huge. A good boss makes you feel supported, builds positive workplace relationships, and boosts employee satisfaction. A bad boss, on the other hand, micromanages, shows favoritism, hinders your creativity, and makes every day feel like a grind. Bad bosses can manifest in many forms - no emotional intelligence, overconfidence, and taking credit for other people’s work. But why do these people who seem so unsuited for leadership roles continue to rise to the top, and what can you do to be one of the good guys? What is the extent of the bad boss problem? Numerous st...
Hotel Employee Training Impacts Customer Experience and Happiness
EHL | September 6, 2024
The hospitality industry thrives on delivering exceptional customer experiences, and hotel employee training plays a pivotal role in achieving this goal. Well-trained staff not only provide better service but also contribute to increased customer satisfaction and loyalty. In today's competitive market, hotels that invest in comprehensive learning and development programs for their employees often see improvements in employee retention, motivation, and overall performance. The Importance of Employee Training in Hospitality Employee training equips staff members with the necessary skills and knowledge to excel in their roles, ultimately le...
Dynamic Pricing: Maximizing Revenue in the Hotel Industry
EHL | September 5, 2024
Dynamic pricing can be a contentious topic. Consumers often view it as an exploitative pricing strategy in which brands try to charge the highest possible price for their products or services. For example, in the fast-food industry, the introduction of dynamic pricing has gone down like a lead balloon. However, despite the backlash some brands have received, there are industries where dynamic pricing, while not necessarily welcomed, is generally accepted. The airline industry is one example, with airlines charging more for passenger tickets when demand for travel to a particular destination is high. Travel accommodation is another, with A...
