ehl graduate school
Understanding Event Sponsorship as a Marketing Tool
EHL | October 2, 2024
With the cost of marketing on digital platforms going up and conversion rates heading in the other direction, brands in many industries are looking for different ways to reach and attract customers. Event sponsorship positions your brand and message in the spotlight of the people that matter. With events teams expecting a 10% increase in attendees this year and 86.4% of organizers planning to maintain or increase their events in 2024, in-person events are thriving. With that in mind, how can you choose the right event to sponsor to generate the best possible return on investment? Why sponsor an event? Before we discuss the different t...
Managing People? Start by Improving Yourself
EHL | September 11, 2024
Most of us have experienced good and bad bosses. And the difference is huge. A good boss makes you feel supported, builds positive workplace relationships, and boosts employee satisfaction. A bad boss, on the other hand, micromanages, shows favoritism, hinders your creativity, and makes every day feel like a grind. Bad bosses can manifest in many forms - no emotional intelligence, overconfidence, and taking credit for other people’s work. But why do these people who seem so unsuited for leadership roles continue to rise to the top, and what can you do to be one of the good guys? What is the extent of the bad boss problem? Numerous st...
Dynamic Pricing: Maximizing Revenue in the Hotel Industry
EHL | September 5, 2024
Dynamic pricing can be a contentious topic. Consumers often view it as an exploitative pricing strategy in which brands try to charge the highest possible price for their products or services. For example, in the fast-food industry, the introduction of dynamic pricing has gone down like a lead balloon. However, despite the backlash some brands have received, there are industries where dynamic pricing, while not necessarily welcomed, is generally accepted. The airline industry is one example, with airlines charging more for passenger tickets when demand for travel to a particular destination is high. Travel accommodation is another, with A...
Investment Strategies in the Hospitality Industry: Essential Insights
EHL Group | September 4, 2024
If you’re an entrepreneur, seasoned investor, or work in hospitality and have some money to spare, you might wonder whether investing in the hospitality industry could be a lucrative strategy. It’s an in-demand industry, with the global market forecast to grow from around 5.5 trillion US dollars in 2024 to over 11.6 trillion US dollars in 2029. Domestic and foreign travel are also returning to pre-pandemic levels, with the number of people looking to book trips to global destinations showing no sign of slowing. These predictions suggest there are good returns to be made by those who invest wisely. With that in mind, let’s explo...
Executive Education: What Happens When Leaders Stop Learning?
EHL | July 9, 2024
With days filled with back-to-back meetings and their sights trained firmly on the organization’s short-term and long-term goals, leaders often forget to make time for their personal development and learning. Externally and at every level of the business, everything is changing and evolving, and without investing time in your learning, you risk being left behind. In the last few years alone, we’ve seen a significant shift in the must-have executive skills, with many of the crucial soft skills taking time and training to master. That’s why executive education programs and management upskilling courses are so valuable. They help yo...
Human-Centric Hospitality: The Key to Thriving in the Industry
EHL GRADUATE SCHOOL | June 14, 2024
In the hospitality industry, success lies in the ability to integrate strategic business practices with the unique demands of the sector. A people-centric approach should lie at the heart of everything you do, both in terms of delighting your guests and attracting and retaining the best talent. However, all too often, the demands of running a business can get in the way. In this article, we explore the key challenges hospitality businesses face and the strategies they can implement to align corporate culture and human values. We also discuss some of the benefits you can realize by successfully navigating the transformation to become a...
Emotional Intelligence and Leadership: The Perfect Combination
EHL | June 10, 2024
When we think about leadership qualities, not more than a decade or two ago, emotional intelligence would have come a long way down the list. However, our expectations of work and what it means to be a leader have shifted drastically since then. Now, if you talk to most leadership and HR experts, they will tell you that emotional intelligence is one of the most, if not the most important skill for today’s business leaders. Operational and technical skills are still essential, but modern organizations are increasingly looking for effective leaders who can create positive work cultures, encourage employee growth, consider other p...
Gen Z Customer Experience Strategy – Dealing With Younger Generations
EHL Graduate School | May 28, 2024
You have to be careful when making assumptions about customers based on generation-specific stereotypes, as there are exceptions to every rule. However, it’s fair to say that Generation Z consumers - born between the mid-1990s and 2010 - have different customer experience expectations, including customer service strategy. And really, it’s hardly surprising. Generation Z is the first generation not to know a world without the internet. Their purchasing decisions are heavily influenced by social media. They favor a digital-first customer experience that is responsive and transparent, and they place a high value on ethical concerns when d...
