EHL Insights
How To Be a Successful Hotel General Manager
EHL Insights | October 29, 2024
In the current climate, hoteliers are constantly seeking ways to become better hotel managers, opportunities to advance their careers and distinguish themselves in what is a competitive industry. This blog serves as a vital resource for hotel management professionals who aspire to elevate their skills, expand their networks, and embrace the latest trends and innovations in the field. Whether you are aiming for personal career growth, wanting to enhance guest experience, or seeking strategies to optimize your operation, you will find valuable insights and practical advice here. Discover the 5 transformative steps that will not only im...
Sustainability in the Hospitality Industry: Going the Extra Mile
EHL | October 15, 2024
What’s holding hotels back from doing more than basic eco-friendly gestures, like reusing towels or reducing plastic, and embracing sustainable hospitality by adopting a green culture into their business? This article takes inspiration from a recent publication by Dr. Laura Zizka et al. that delves into current hotel green challenges. Addressing the difficult issues of ‘guest guilt’ and greenwashing, her work points an encouraging finger at the role of employee engagement, emphasizing the importance of hoteliers stepping up the pro-environmental communication - directing it not just at the guests but, more importantly, at their emplo...
Employer Branding: Upskilling as a Strategy in the War for Talent
EHL | October 3, 2024
“Why would an intelligent, passionate, ambitious person want to work for us?” In today's competitive job market, where the war for talent has become more intense than ever, that’s the question that every business should be asking itself if it wants to achieve success. The answer, however, isn’t always straightforward. With companies currently facing significant challenges to hiring and retaining talented individuals, it’s essential they adopt innovative strategies to enhance their employer brand, stand out from the crowd and appeal to talented professionals. One such strategy is upskilling. This involves investing in employee...
Hotel Branding Strategy: Building an Authentic Identity in Hospitality
EHL | September 20, 2024
When a prospective guest is ready to book a hotel, there are several factors they’ll consider when making their decision. Once they’ve ticked off location and price, an important and often subconscious consideration is your hotel branding. Your brand is a representation of what your hotel is and stands for. It’s what makes your hotel unique and sets expectations for prospective guests. If your brand resonates with them and the location and price are within an acceptable range, they’ll choose your brand and make a booking. In the fast-paced world of hospitality, where competition is fierce and customer expectations are constantly...
Hotel Employee Training Impacts Customer Experience and Happiness
EHL | September 6, 2024
The hospitality industry thrives on delivering exceptional customer experiences, and hotel employee training plays a pivotal role in achieving this goal. Well-trained staff not only provide better service but also contribute to increased customer satisfaction and loyalty. In today's competitive market, hotels that invest in comprehensive learning and development programs for their employees often see improvements in employee retention, motivation, and overall performance. The Importance of Employee Training in Hospitality Employee training equips staff members with the necessary skills and knowledge to excel in their roles, ultimately le...
Dynamic Pricing: Maximizing Revenue in the Hotel Industry
EHL | September 5, 2024
Dynamic pricing can be a contentious topic. Consumers often view it as an exploitative pricing strategy in which brands try to charge the highest possible price for their products or services. For example, in the fast-food industry, the introduction of dynamic pricing has gone down like a lead balloon. However, despite the backlash some brands have received, there are industries where dynamic pricing, while not necessarily welcomed, is generally accepted. The airline industry is one example, with airlines charging more for passenger tickets when demand for travel to a particular destination is high. Travel accommodation is another, with A...
Investment Strategies in the Hospitality Industry: Essential Insights
EHL Group | September 4, 2024
If you’re an entrepreneur, seasoned investor, or work in hospitality and have some money to spare, you might wonder whether investing in the hospitality industry could be a lucrative strategy. It’s an in-demand industry, with the global market forecast to grow from around 5.5 trillion US dollars in 2024 to over 11.6 trillion US dollars in 2029. Domestic and foreign travel are also returning to pre-pandemic levels, with the number of people looking to book trips to global destinations showing no sign of slowing. These predictions suggest there are good returns to be made by those who invest wisely. With that in mind, let’s explo...
Leading Change Effectively – Insights From Top Hospitality Leaders
EHL | July 19, 2024
Dr. Stefano Borzillo, Dr. Steffen Raub Welcome to a collection of insights and learnings based on the lived experiences of some of the many hospitality managers encountered at EHL. Based on practicing a set of key principles and behaviors, becoming an effective change leader is a skill that develops over time. The need for constant change It has become almost commonplace to state that change is everywhere around us. And yet, it is true that in complex and challenging business contexts few organizations can be successful without continuously questioning and adapting their way of doing things to the changing realities of the industry aroun...
