einar rosenberg
CLEANtracker Technology Gives Hotel Guests Confidence With Certainty of Cleanliness via Dynamic Visual Proof in the Palm of Their Hands
Creating Revolutions | June 24, 2020
Fear instinctually diminishes trust. For hotels striving to implement hygiene initiatives to protect guests, that fear, unfortunately, requires an additional step in proof of their promises. Miami Beach, FLORIDA (June 24, 2020) – A psychological point demonstrated in most horror films, is that fear exacerbates distrust in others. Although the hotel industry is striving to implement stringent hygiene initiatives to protect guests, it is the diminished trust caused by fear of an invisible virus that is the final challenge hotels face in cementing guest confidence. Guests want certainty that their room is being precisely cleaned and sanitiz...
Texting Guests Is About to Be a HUGE Legal Liability That Can Cost a Hotel 4% of Its Annual Revenue
Einar Rosenberg | May 4, 2018
By Einar Rosenberg Every GM knows the equation for implementing new hotel services. Benefit must be greater than the cost. In 2017, the most popular new craze for hotels was text messaging guests. The cost was low and the benefits were high. But in 2018, that cost is going to sky rocket, thanks to the GDPR or General Data Protection Regulation. If your hotel hasn't heard of the GDPR yet, you better learn fast, because it's going to change how nearly every hotel around the world does business. At its core, the GDPR is the strongest consumer privacy and protection laws in history. Though the GDPR was created by the EU, it's no...
