The Importance of Clean Guest Data

Elena Ivanova | September 15, 2021

Data is like gold for hotel marketers — but only if it’s good data. Learn all about how bad data can make your marketing fall flat, and discover our step-by-step process for cleaning up your database. Even with the best intentions and training in place, it’s very easy for hotels to experience data inaccuracies. These issues typically occur as the result of data silos, missing information, duplicate profiles, and other errors upon entry that prevent your marketing efforts from reaching their full potential. Bad data means that many of your marketing efforts will be in vain. Emails can get sent to inboxes that don’t exist, repeat ...