ADARA Reveals New Insight into Elite Travelers

ADARA | March 16, 2016

Data driven insight from ADARA's Magellan platform challenges the industry view that Elite Travelers always prefer a high end travel experience and have a short booking window March 16 2016, MOUNTAIN VIEW, Calif., A major new piece of data driven research from ADARA, the global travel data platform, reveals today how marketers should challenge how they target the Elite Traveler* market. Contrary to the industry's view, the Elite Traveler conducts a higher number of searches prior to booking flights and hotels compared to non-Elite Travelers (94% vs 76%, respectively) and has a much wider booking window as a consequence. Elite Travelers ...