The Power of Email Automation and Why it’s Important

Guestfolio | June 1, 2016

Automated transactional emails can be the cornerstone of a hotels' communication strategy – they share details about the transaction, include all reservation information and hotel details to ensure the guest has everything they need. They can also be automated from a number of services such as the hotel PMS or CRM and provide the customer with what they need at the time of booking. Most people believe this is where automation ends and that any other communication will be made once they've checked in, but this is just where it begins. Once a guest has signed up to receive information from your hotel, or carried out a transa...