email marketing
Merry Marketing: Engaging Holiday Travel Strategies to Grow Your Business
Adam Ortman | September 20, 2024
By Adam Ortman The most wonderful time of the year is nearly upon us — especially if you own or lead a hospitality business and want to attract travelers during the holiday season. But with everything else as busy as Santa’s workshop in December, how can you make sure your holiday travel marketing stands out? According to a survey by AAA, more than 115 million Americans traveled over the 2023 Christmas and New Year’s holidays alone (Thanksgiving and other major travel dates notwithstanding). And it’s not just about visiting family. While many Americans prefer to stay home during the holidays, about 6% of travelers took som...
Cendyn Hosts Exclusive Webinar: Email Marketing Tactics for a Successful Holiday Season
Cendyn | September 19, 2024
Boca Raton, Florida – 19 September 2024: As the critical Black Friday and Cyber Monday sales periods approach, hotels must prepare and elevate their email marketing strategies to stand out and drive bookings. Cendyn invites you to a comprehensive webinar designed to equip hoteliers with the tools and knowledge needed for Q4 success. On September 26th, 2024, Haydee Fernandez, Cendyn’s Associate Director of Customer Benchmarking & Recommendations, will lead an insightful session focusing on optimizing email marketing campaigns during the busiest shopping season of the year. Key Takeaways Include: IP and domain performance and r...
Metasearch Pricing Models Explained/GCommerce Solutions
Metadesk | September 16, 2024
Metasearch Pricing Models Explained/GCommerce Solutions With various metasearch advertising pricing models to choose from, how do you pick the best one? Our breakdown outlines each model's pros, cons, and ideal property types. ...
Mailbox Providers Retiring Inactive Accounts and What It Means for Hotel Marketers
Cendyn | July 12, 2023
By Haydee Fernandez Mailbox providers (MBP) such as Google, Yahoo, and others are retiring inactive accounts, a move that benefits them by reducing storage costs and freeing up desirable accounts and email addresses. Google recently made headlines with its announcement that accounts inactive for 2 years will be retired, starting as early as December 2023. Yahoo, on the other hand, has been retiring inactive accounts after just 12 months since 2013. When a MBP retires an inactive account, it is deleted. All emails sent to the associated email address will hard bounce. Then, in as little as 30 days, accounts can be made available aga...
Hotel Marketing During a Down Economy – Part 2
GCommerce | February 14, 2023
Must-Have Hotel Marketing Channels By Lindley Cotton Last week, in “Hotel Marketing in a Down Economy,” GCommerce’s Founder, Scott van Hartesvelt, shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side. This week, let’s dig into the specific marketing channels every hotel should leverage in an economic downturn. But first, a really important reminder. Do not lose sight of what makes your hotel special! In challenging times, it’s natural to want to promote special offers to your hotel’s audience. T...
CartStack’s RezRecover Solution Leverages BEDS© and Conditional Content to Re-Engage Prospective Travelers and Recover Lost Bookings
RezRecover by CartStack | September 21, 2022
BEDS© is CartStack’s unique tracking code, which enables hotels to capture and inject abandoned booking data into personalized email reminders MINNEAPOLIS, MIN (September 21, 2022) – CartStack, the leading eCommerce technology start-up behind RezRecover which has set out to help hospitality and travel companies combat rampant booking abandonment rates, has unveiled its proprietary personalization feature: BEDS©. Developed specifically for hotels, BEDS© refers to the company’s unique tracking code, which can capture key information from abandoned booking data. Using RezRecover’s booking engine integration records data from...
GCommerce Launches Metadesk to Empower Hoteliers to Take Control of Their Metasearch Channels
GCommerce | July 14, 2022
Park City, Utah, July 14, 2022 -Officials of GCommerce, a leading, hospitality digital marketing agency, today announced the launch of a new metasearch platform, Metadesk. Metadesk is a software-driven experience designed to address known pain points and frustrations experienced by hoteliers regarding the management of their metasearch channels while leveraging GCommerce’s world-class media management and optimization skills. “Metasearch is quickly being categorized as a revenue management tool, and Metadesk is here to challenge that notion,” said Lindley Cotton, president & partner, GCommerce. “Metasearch advertising shou...
HSMAI to Honor GCommerce Solutions With Bronze Adrian Award for Outstanding Travel Marketing
GCommerce | March 10, 2022
Adrian Award winners will be celebrated at an in-person event on Wednesday, March 30, 2022 Park City, UT, (March 10, 2022) – The Hospitality Sales & Marketing Association International (HSMAI) will honor GCommerce Solutions with a Bronze Adrian Award for travel marketing excellence for its winning entry in the 65th annual Adrian Awards, the largest and most prestigious global travel marketing competition. For 2021, HSMAI designed the Adrian Awards to reflect the current travel landscape, with Focus Categories of Recovery Marketing, Recovery Campaign Evolution, Technology Innovation, and Corporate Social Responsibility, in addition ...
