email marketing for hotels
Stop the Madness – Is Your Hospitality Email Marketing a Complete Waste of Time?
Cory Falter | November 28, 2016
by Cory Falter You have merely seconds to capture the attention of your audience. Seconds. Email marketing is the norm now, everyone is doing it, it's not unusual or exciting, it's common. Even though it's commonplace, it's still essential to any hospitality marketing strategy. Without a doubt, you should be email marketing. BUT you must make darn sure that your email's are compelling, organized and genuinely interesting for your target audience, or all of the resources you've invested into the email campaign are for naught. HOSPITALITY EMAIL MARKETING Hospitality email marketing is essential for success. We all understand that OTA's ar...
3-Property Cove Haven Entertainment Resorts Grows Loyalty with Digital Alchemy’s Email Communications
Digital Alchemy | June 22, 2016
'Land of Love' Resorts Work With Digital Alchemy to Mine PMS Database for Guest Preference Emails that Combine Recognition with High Revenue June 22, 2016 – When East Coast couples need to decompress, many make the two-hour drive to one of Cove Haven Entertainment Resorts' three properties. The company's Pocono Palace, Cove Haven and Paradise Stream each have a lake-side fun outdoor feel. The couples-only properties offer guests a place to reconnect with year-round activities and evening entertainment in a romantic environment. The resorts are best known for their unique suites featuring the world famous heart-shaped whirlpool ba...
Digital Alchemy Attracts Luxury Adventurers to Las Terrazas Resort with Personal Communications
Digital Alchemy | March 29, 2016
Secluded Belize Destination Boosts Its Bottom Line with Personalized Emails March 29, 2016 – The sun, sea adventure and deluxe accommodations draw guests to Las Terrazas Resort in Ambergris Caye, Belize. But the pampering begins long before travelers sink their toes into the resort's white sand beach. As soon as a guest makes a deposit, Digital Alchemy's hotel email marketing system responds with an attractive personalized message. Travelers can immediately begin to peruse on-site amenities and island activities that fulfill the tropical trip of their dreams. Digital Alchemy is the leading provider of hospitality Customer Rela...
Valencia Group Expands ‘Boutique and Unique’ Hotel Portfolio with Digital Alchemy Marketing
Digital Alchemy | March 10, 2016
5 Luxury Hotels Team with Digital Alchemy to Personalize and Brand Communications that Strengthen Guest Relationships and Revenue March 10, 2016 – Valencia Group is a truly exceptional hotel company. Each of its five luxury properties is remarkable with its own personality and brand. "All of our hotels are boutique and unique," said Amy Trench, marketing director for the Valencia Group." Each property tells guests a story. Digital Alchemy tells that distinctive story with creative guest communications and through social media marketing for hotels." Valencia Group owns and operates market-leading hotels including Hotel Valencia Sa...
How Can Technology Improve the Guest Experience Before Arrival?
Guestfolio | March 3, 2016
Using technology to own the digital conversation has become the most important aspect of most hoteliers' jobs. It leads to increased direct engagement with the guest, an influx of guest conversion from unknown OTA bookings to real known guests, and ultimately an increase in future direct bookings. From the moment that guest makes a booking it's your time, as hoteliers, to shine! And in this latest blog, we'll look at how easy that is to do right up until they check-in. Google identified that one of the top five most travel-related search terms was 'what to do in [destination location]'. Travellers want to plan, they want book in advance...
Digital Alchemy’s Customized Email Marketing Generates ‘Impressive’ Revenue for Hastings Hotels
Hastings Hotels | February 23, 2016
Northern Ireland Luxury Chain Delivers a Personal Touch to Guests February 23, 2016 – A gracious, personalized stay is the hallmark of Hastings Hotels, the largest independent hotel group in Northern Ireland. The Hastings family founded the chain and now operates six luxurious properties across the province. Guests can choose from deluxe accommodations that include a historic palace and a meticulously maintained seaside Victorian hotel adjacent to one of the top ten golf courses in the world. Personalized eCampaigns uphold tradition of service Hastings takes special care to communicate with each guest, whether it be a sitting US p...
Luxury Chatham Bars Inn and Digital Alchemy: Old World Charm and Sophisticated Guest Communications
Digital Alchemy | February 10, 2016
Leading Hotels of the World Destination Partners with Leading Email Marketing Provider for Loyalty and Revenue February 10, 2016 – Chatham Bars Inn Resort and Spa on Cape Cod is an award-winning Forbes Four-Star New England destination. It is walking distance from the historic village of Chatham and looks across its own private beach onto Aunt Lydia's Cove. The popular family resort has multiple dining outlets and its own OH! Spa for adults. Chatham Bars Inn surrounds its diverse guest mix with old-world charm and keeps them returning with sophisticated hotel email services. "Many of our guests drive here from New England and New...
Digital Alchemy Doubles Office Space, Expands Staff to Support Growth
Digital Alchemy | January 14, 2016
Company Passion "Making Hospitality Personal" with New Revenue Generating Solutions Supercharge Client Growth January 14, 2016 – Digital Alchemy started 2016 with a move to new offices with double the space to accommodate its expanded staff and growing client list. Digital Alchemy is the leading provider of hospitality Customer Relationship Management, guest communications and email marketing for hotels. The company's new Dallas Metroplex office is home to Digital Alchemy's support, development, sales and executive teams. Passion drives company and client growth "Passion is the driving force behind Digital Alchemy's growth," said ...
