emarketing
ZDirect to Debut New Response Center Feature at HITEC 2015
ZDirect | June 16, 2015
Newly launched functionality provides staff with direct access to guest survey response capabilities, while maintaining dialog records on each conversation for instant reference and enhanced customer service Hallandale, FL - June 16, 2015 - ZDirect, a leader in above property marketing solutions and a pioneer in hotel marketing automation, has announced the latest enhancement to its industry-leading eMarketing solution: an innovative new Response Center that gives properties the ability to quickly respond to guest feedback and provide improved service, via a centralized easy-access online portal. At HITEC 2015 on June 16-18, ZDirect is...
ZDirect’s RFM Analytics Maximize Hotel Revenue-Earning Potential Identifying Guest Spending Behavior
ZDirect | June 9, 2015
Recency, Frequency and Monetary Modeling (RFM) platform provides hoteliers with vital tool to segment and target most valuable guests during all stages of the hotel stay experience. Hallandale, FL - June 9, 2015 - ZDirect, a leader in above property marketing solutions and a pioneer in hotel marketing automation, has announced the launch of its Recency, Frequency and Monetary Modeling (RFM) functionality. ZDirect's innovative eCRM platform can now analyze the spending behaviors of each guest and provide staff with an easy to understand numerical value that serves to score a guest's financial value to the property. With RFM, hoteliers ca...
