employer brand
Employer Branding: Upskilling as a Strategy in the War for Talent
EHL | October 3, 2024
“Why would an intelligent, passionate, ambitious person want to work for us?” In today's competitive job market, where the war for talent has become more intense than ever, that’s the question that every business should be asking itself if it wants to achieve success. The answer, however, isn’t always straightforward. With companies currently facing significant challenges to hiring and retaining talented individuals, it’s essential they adopt innovative strategies to enhance their employer brand, stand out from the crowd and appeal to talented professionals. One such strategy is upskilling. This involves investing in employee...
Crafting a Unique Employer Brand for Today’s Talent Market
Veronika Mercier | August 14, 2024
By Veronika Mercier In today’s competitive job market, employer branding has become an essential strategy for attracting and retaining top talent. However, many managers still don’t know what exactly constitutes a strong employer brand. Is it down to company culture, work-life balance, benefits and compensation, or is there some other secret sauce that makes an employer desirable? To find out what makes an employer brand truly effective, we consulted with industry experts and entrepreneurs who have devised proven strategies for creating a unique and strong employer brand. From their experience and diverse roles in renowned companies...
