New STR Survey Reveals Top Hospitality Industry Challenges and Strengths

STR | February 16, 2023

HENDERSONVILLE, Tennessee – Labor-related issues and energy/utility costs are among the top challenges on the mind of global hotel and travel industry professionals, while leisure demand and increased guest spending are seen as the biggest strengths, according to a new survey from STR. The Hospitality Industry Sentiment survey is STR’s first longitudinal study of hotel and travel industry professionals, with initial findings captured between 29 November and 11 December 2022 from 200 respondents across the globe. “While respondents cited similar challenges around the globe, professionals in North America indicated that labor sup...