engaging millennials
Millennials in the Workforce
Daniel Serrano | February 11, 2020
What are the challenges raised by millennials in the workforce and how can employers adapt to recruit and retain younger generations of talent? Explore today's best practices in talent acquisition and management. By Daniel Serrano and Fabienne Stanzione Best practices in talent management strategy How is today's workplace evolving and how are employers from global companies adapting to recruit younger generations of talents and sustain long-term engagement within their corporations? In this report, EHL is diving into best practices in talent management strategy from Four Seasons Hotels and Resorts, Intercontinental Hotel Group (IHG), ...
Hospitality Management: What Are Millennials Looking for in Their First Job?
Alexandra Marinova | July 18, 2019
What should millennials' ideal employer offer to attract them: more money, great reputation or a good working environment? A survey of graduating students from four Swiss hotel schools provides valuable insights. By Alexandra Marinova My thesis set out to answer these questions, based on a sample of 525 graduating students from four Swiss hotel management schools: EHL, Les Roches, Glion and SHL (Schweizerische Hotelfachschule Luzern). Specific emphasis was placed on the Employer Branding aspects which employers can offer in order to appeal to the young graduates. What is Employer Branding? This concept has been gaining popular...
Why Lifestyle Hotels Are Not Just for Millennials
JLL Real Views | May 6, 2019
Lifestyle hotels may tick all the boxes for millennial travellers but they're not the only generation drawn to their mix of contemporary design, nods to local culture and good wifi connections. In recent years, they've become an increasingly popular choice among travellers across all age groups – by combining the personalised touches and high-quality service of a boutique hotel with the convenience and reliability of big hotel chains – while operating at a premium price point. As lifestyle brands such as Indigo by the InterContinental Hotels Group, Aloft, Moxy and W under Marriott, as well as Andaz by Hyatt pop up across the...
Millennials: Changing Preferences & Priorities of Hotel F&B
Lori Crowley | September 6, 2018
By Lori Crowley Coming up as a Boomer, we simply did not have many choices when it came to what (and even where) we ate. For most of us, dinner was on the table every night, and there was a structure and familiarity to the ritual-not to mention the menu-that was very different than today. Boomers grew up in a time when life for most families was more structured and regimented, (usually) with more limited funds to devote to food shopping, and a budget that made eating out a relative rarity. And yes, of course, that's a generalization, if not a stereotype, but it's an anecdotal observation that's been backed by some convincing...
Worried About Reaching Out to Your Millennial Guests? Top 5 Things You Can Do to Attract Them
Hotelogix | May 9, 2018
Millennials are the first generation that grew up with close proximity to internet, mobile phone/smartphones and televisions. Their exposure to technology sets them apart from the previous generations. Talking about millennials in the hospitality industry, their entire experience - right from making the reservation to checkout, they expect something new from the hotel. They use their phones to book hotels, on the go. They look at guest reviews before booking their stay. They are not satisfied with the word 'average', they need more. That's why, hoteliers must find newer ways to market their properties to this young, tech-savvy and deman...
[Infographic] It Pays to Know Your Hotel Guest
SHR | November 1, 2017
In an increasingly competitive hotel market, truly knowing and engaging your guests has never been more important, and that includes understanding their generation. But only one in five guests report being fully engaged. Learn how these low engagement numbers translate into a huge opportunity for hoteliers as SHR walks you through understanding, reaching, and converting more hotel guests from every generation. ...
Millennials + Mobile: A Match Made in (Hotelier) Heaven
Mike Murray | September 19, 2017
By Mike Murray Most people today are aware of the HUGE impact that mobile phones have had on our everyday lives; of course, it allows us to communicate at any time via many different messaging mediums, but there is also a significant change in the way mobile has affected business. People no longer have to be at home, sitting in front of a desktop computer, to be an online consumer; today, they're online, on-the-go, 24/7, as the vast majority of people – or at least those in the Baby Boomer generation and younger - have a mobile phone or device of some sort. Heck, even my 91-year old mother has a smart phone – and she can't e...
Engaging Millennials: How to Get America’s Largest Workforce Invested, Retained and Performing to Their Full Potential
Karen Leland | November 16, 2016
By Karen Leland You know who they are. Those unengaged employees who simply show up, do their jobs and then go home, not giving their work a second thought. However, also fairly obvious are fully engaged employees—those who are clearly passionate about what they do, why they do it and, particularly notably, the impact their work is having on the world around them. Unfortunately, high employee engagement among Millennials—the largest workforce in the U.S.—is proving to be the exception and not the norm. A recent Gallup poll of more than one million participants revealed that less than one-third of Millennials—only...
