Navigating AI Strategy: Beyond the Hype to Real Business Value

Mark W. Munger | October 29, 2024

Introduction As a technology consultant working with business leaders across industries, I consistently hear variations of the same question: “I know AI needs to be a priority, but how does it actually fit into MY business?” It’s a valid concern, especially given the intense media focus on AI and the pressure to “keep up” with technological advancement. This article aims to provide clear, actionable insights, backed by recent research and real-world examples, on how to approach AI strategy in your business. Rather than theoretical possibilities, we’ll focus on practical implementation and proven results. The Two Paths to ...