Why User Generated Content Can Benefit the Hospitality Industry This Summer

Adam Dornbusch | June 16, 2022

By Adam Dornbusch From weekend getaways to tropical escapes, hotels and resorts across the globe will see an influx in guests staying at their locations this summer. In fact, Expedia Travel Group predicts this summer will be the busiest travel season yet as consumers continue booking flights both domestically and internationally. Fortunately, this increase in the number of travelers also brings an increase in the amount of potential marketing content hotels and destinations can gather. As guests visit new locations, they’ll also be snapping photos and videos to remember their trip in key spots such as pools, spas, dining spots, rooms, an...