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How Consumer Insight Is a Driving Force in Navigating CSR

EHL Insights | February 2, 2024

It used to be the case that organizations were only responsible to their owners and shareholders. The primary goal was to make a profit, and as long as the business met that objective, it was deemed a success. Now all that has changed: Consumer insight is now a crucial driving force in corporate decision-making. Today, consumers increasingly seek to support organizations that align with their own moral and ethical views. That is particularly true of younger consumers, with Millennials and Gen Z leading the charge. According to one study, 91% of Millennials would switch brands to one associated with a cause they believed in, while 94% of G...

Why Green Workplace Design Creates a Feel-Good Factor

JLL Real Views | September 27, 2018

For environmentally minded companies, good interior design is an intrinsic part of a greener office. In the Los Angeles offices of Cuningham Group architecture firm, natural daylight streams in through four skylights and floor-to-ceiling glass walls, while discreet vents manage the flow of fresh air. Individual offices are set in upcycled shipping containers, with a central indoor garden that filters the air and enhances the space with morale-boosting greenery. "Sustainability in the office has advanced by leaps and bounds in the last five or ten years. Design measures that can enhance a firm's environmental credentials are coming to th...

Effective Ways of Waste Management in the Hotel Industry and Its Importance

Erich Lawson | March 29, 2018

By Erich Lawson Hotels are chief consumers of resources, and they immensely contribute to the generation of waste. In the era of Green Economy and green strategies recycling would benefit not only the environment but also the industry. It is essential for a hotel industry to have an effective waste management system which focuses on reducing waste, reusing useful materials and recycling them. Commercial processes tend to generate a lot of waste and require regular maintenance and expensive waste disposal. Importance of Waste Management in Hotels Waste management in hotels is important as it is getting increasingly difficult to dispose o...

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