What Do Meeting Planners Actually Want? Here’s the Surprising Survey Results…

Tambourine | January 19, 2017

Looking for the ultimate tip to booking more group business this year? Get inside the planner's mind to find out what marketing they prefer, respond to, and act upon. So, we decided to do just that. To help hotel sales managers win at various phases of the sourcing process, we partnered with EproDirect to collect insights from more than 83,000 meeting planners to find out what promos and incentives peak their interest, what marketing strategies actually influence them and what impacts their booking decisions. After analyzing the data, we discovered some things you might expect along with some surprises. Use this data to shape your sales...