equality
Gender Data Gap: Understanding the Bias in Our Data
Ana McFee | September 14, 2023
By Ana McFee In today's interconnected world, data is hailed as the backbone of progress and innovation. It shapes decisions, policies, and designs across various fields. However, what if the data we rely on is inherently biased, favoring one gender over another? This is the crux of the issue explored in the groundbreaking book,"Invisible Women: Exposing Data Bias in a World Designed for Men" by Caroline Criado Perez. The book sheds light on the pervasive gender data gap that underpins many aspects of our society, from healthcare and technology to transportation and urban planning. In this article, we will delve into the concept of data...
Accor Marks International Women’s Day With Commitment to Equality
Accor | March 7, 2023
In celebration of International Women’s Day (IWD) on 8th March 2023, Accor, the region’s largest international hotel operator, has reiterated its long-standing commitment to ensuring gender equality, wage parity and protecting women’s rights in every aspect of its business. IWD has been marked for over a century, but more work is still required to create a gender equal world, free of bias, stereotypes and discrimination. The theme of this year’s event is #EmbraceEquality – a concept that underscores Accor’s operations and underpins its future strategy and direction. A total of 13,914 Heartists® – Accor’s passionate, ins...
Traveling for Work as a Woman Is Less Safe Than Traveling as a Man Say 71% of Women Business Travelers in Global Survey
World Travel Protection | March 7, 2023
Women more likely to take measures to protect their safety during business travel 31% don’t travel or go out on their own at night 46% stay in close touch with family and friends so their whereabouts are known 1 in 10 have experienced negative incident, ranging from minor theft to assault This International Women’s Day (8 March) a global survey of business travellers reveals that seven in ten (71%) women business travellers say travelling for work as a woman is less safe than travelling as a man. The Opinium survey of 2,000 business travellers in Australia, Canada, United States and United Kingdom, commissioned by World...
Accor Announces Partnership With SHe Travel Club, the 1st Hotel Label Focused on Women’s Traveling Needs
Accor | September 7, 2022
Accor, a world-leading hospitality Group, and SHe Travel Club, the only independent hotel label designed by women for women, today announce a partnership that aims to reimagine the female travel and hospitality experience. SHe Travel Club is the first and only hotel label that leverages technology and women’s individual feedback to create a label specifically designed around meeting their expectations and requirements. Key Accor brands including Sofitel, MGallery, Novotel and Mercure will be part of a 50-hotel pilot in Europe and in the Middle East to encourage the deployment and growth of the She Label. Its ambition is to work hand in h...
How to Properly Integrate Social Responsibility Into Your Hospitality Brand
Amy La Sala | May 28, 2021
By Amy La Sala A sense of social responsibility is an important characteristic to possess on personal and professional levels, and now more than ever these values are integral to success in the future. Brandstanding is an important marketing trend related to brand authenticity, equality, inclusivity and social justice. We’ve been following the #Brandstanding trend for a few years now, and each year it’s picked up steam. Over the past few years, major social justice movements have taken place around the county and the world, and have made history. In light of the events of the past year and ongoing unrest and uncertainty, social justice...
