Erica Eyring
The 5 Key Trends for North American Travelers
Erica Eyring | May 11, 2022
By Erica Eyring The new quarterly Travel Trend Report from Expedia Group Media Solutions highlights how 2022 is shaping up to be a year of rebuilding and renewal. Here we summarize the key findings about trends and behavior of North American travel shoppers during the first quarter of the year. 1. Traveler confidence surged as restrictions lifted When reviewing the data for the first quarter of 2022, we see that North American travelers weren’t put off by the pandemic setbacks of January. In fact, search volume in the region was up 30%, which was higher than the global quarter-over-quarter increase. Looking at the year-over-...
The 4 Key Trends for North American Travelers in Q4
Erica Eyring | February 25, 2022
By Erica Eyring The latest Travel Recovery Trend Report from Expedia Group Media Solutions highlights how the industry demonstrated resilience in the face of unpredictable pandemic circumstances in Q4 2021. Here we look at the insights learned about the North American (NORAM) travel market and compare these trends to those we see occurring at the global level. To uncover even more insights and learn about ways you can implement these learnings into your marketing strategy, register for our upcoming virtual Insights Summit focusing on North America and Latin America. 1. They Searched for Travel Farther Out When look...
