In Focus: Sonoma County California Hotel Market

Anurat Rojanapairat | July 21, 2015

By Anurat Rojanapairat and Ester Wan As one of Northern California's major recreational and tourist destinations, the Sonoma County hotel market is flourishing. With more available land than neighboring Napa, lower barriers to entry, and healthy demand levels, hotel supply is increasing. Less than an hour's drive north of San Francisco, Sonoma County offers nearly 60,000 acres of vineyards, 400+ wineries, rest and relaxation along the Russian River, numerous hot springs, a NASCAR raceway, and ample outdoor recreation opportunities. Bound by miles of rugged Pacific Coast along the west and Napa County to the east, the area has a long his...