The OTA’s Attempt at Discrediting the Value of the Hotel’s Direct Channel

HEBS Digital | May 10, 2018

By Max Starkov Background: Earlier this week, the European Technology and Travel Services Association (ETTSA) released a report called "Hotel Distribution Costs," examining the costs associated with direct and indirect distribution channels for hotels, together with the impact of channel shift. ETTSA is an organization "representing and promoting the interests of global distribution systems (GDSs) and travel distributors (read: OTAs), towards the industry, policy-makers, opinion formers, consumer groups and all other relevant European stakeholders." The report, prepared by a consultancy called Infrata, concluded that hotels that attempt...