GDPR Countdown: How Will the New EU Data Protection Laws Affect Hotel Marketing?

Tris Heaword | December 4, 2017

By Tris Heaword Proposed new restrictions to EU data protection laws will soon limit how tech companies such as Facebook and Google collect customer data. As a result, hotels with EU customers could see their own marketing efforts stifled. Set to take place in May 2018, the EU's General Data Protection Regulation (GDPR) is designed to provide EU citizens with greater online privacy by limiting how their personal data is collected and used. Under new laws, companies will still be able to collect data in order to offer services that consumers ask for. But using personal data for other purposes won't be permitted unless consumers give thei...