The Hows and Whys of U.S. EMV

Shift4 Corporation | October 7, 2013

by Bob Lowe EMV (Europay, MasterCard, Visa), Chip Cards, Smart Cards, Chip and PIN, Chip and Choice – they can't even decide what we're going to call it, let alone how exactly it will work; yet they expect hoteliers to be working on implementation plans. Here's what we know, what we don't and what we can expect... What is EMV? EMV is an acronym for Europay, MasterCard, Visa. This association of card brands came together in 1994 to develop a new credit card payment method to replace the limited capabilities of the magnetic stripe. What they came up with was the chip card – a credit card wherein the magnetic stripe was replaced with a...