European Travel Commission
Sojern Reveals First of Its Kind ‘State of Destination Marketing 2024 Report’
Sojern | November 20, 2023
SAN FRANCISCO – 20 November, 2023 – Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the “State of Destination Marketing” report for destination marketing organizations (DMOs). This first-of-its-kind report, produced through a partnership between Sojern and Digital Tourism Think Tank (DTTT), and supported by Brand USA, Destination Canada and the European Travel Commission, sheds light on the latest industry trends and challenges. Based on insights from nearly 300 DMOs, government departments and affiliated tourism entities worldwide, it explores effective marketing strategies for...
According to WTTC and ETC, 1.2 Million Travel & Tourism Jobs Across the EU Will Remain Unfilled Unless Urgent Action Is Taken
WTTC | July 21, 2022
Travel agency segment forecasted to be worst hit by a 30% shortfall of workers London, UK: The World Travel & Tourism Council (WTTC) and the European Travel Commission (ETC) warn the Travel & Tourism sector’s recovery could be put at serious risk if almost 1.2 million jobs remain unfilled across the EU. The challenging summer labour shortfall has been revealed by WTTC in its latest analysis of the sector and calls for urgent action to address this critical issue. In 2020, when the pandemic was at its peak, the Travel & Tourism sector across the EU suffered the loss of almost 1.7 million jobs*. In 2021, when governments ...
WTTC and ETC Call on EU Member States to Effectively Coordinate and Align Responses to the Evolving Epidemiological Situation
WTTC | November 22, 2021
London, UK – November 22, 2021 – The World Travel & Tourism Council (WTTC) and the European Travel Commission (ETC), supported by a number of key travel stakeholders, have urged EU Member States to align their responses to the deteriorating COVID-19 situation and avoid imposing any limits to the freedom of movement across Europe. The organizations say the sector cannot afford inconsistent and ever-changing national responses, and a joint EU approach is the only solution to saving the struggling Travel & Tourism sector in Europe. The European Centre for Disease Prevention and Control (ECDC) is now acknowledging that EU travel...
European Tourism Sector Demands Urgent Supportive Measures to Reduce Devastating Impact of COVID-19
European Travel Commission | March 17, 2020
The European Tourism Manifesto alliance, the voice of the European travel and tourism sector, has issued the following statement on the implementation of urgent measures to limit the COVID-19 outbreak’s impact on the sector. The effects of the outbreak are already being felt throughout the global economy. Economic activity has dropped, and all evidence points towards a significant downturn in areas affected by the virus. The tourism and travel sector is particularly hit. Millions of jobs are currently at stake, while many small and medium enterprises (SMEs) risk closing their business. Support for tourism must ...
