event planner
From Digital Disruption to Dominance: Redefining Hotel Group Sales for the Digital Era
Daniel Melnyk | June 2, 2023
By Daniel Melnyk The traditional approach of rapidly processing a high volume of leads is inefficient, so how can hotels use technology and service to drive more bookings? Hotel group sales in the digital era have undergone permanent changes, particularly in the way relationships are built through digital means. The traditional approach of rapidly processing a high volume of leads is inefficient, with up to 90 percent of leads failing to convert. Add to that the immense pressure that sales teams today are under to produce countless generic proposals daily, resorting to impersonal emails instead of engaging with clients through meaningfu...
Groups360 Announces Over a Million Guest Rooms on GroupSync for Instant Group Booking
Groups360 | November 9, 2021
Event organizers can now access 1,020,800 group guest rooms across 6,500 hotel properties worldwide NASHVILLE, TN – November 9, 2021 – Groups360 today announced that meeting and event planners can book group rooms instantly at over 6,500 participating hotel locations from independent properties to branded hotels such as Hilton, IHG, and Omni. Properties in 1,100 markets offer over 1,000,000 rooms for sale each night through GroupSync Marketplace, Groups360’s solution for booking meetings and events. GroupSync Marketplace provides instant online booking for groups, a simplified RFP process providing direct access to nearly 200,000...
Planners: Collaborate With Suppliers to Wow Your Attendees
Lynne Wellish | August 6, 2018
By Lynne Wellish When starting out in the industry and learning to source and procure, I made the mistake of always asking how much things were—often overlooking other factors. I played a tug of war with all my suppliers, forgetting we had the same goal, a happy client and repeat business. Then one day it hit me, I had a budget and its purpose was to craft the event and communicate a message to the participants. Those tools are used to reach the goals and objective and to show an ROI. Sitting down with your AV team and other suppliers not only expands your options and creativity, but creates great synergy. Case Study: The Event Ca...
Australian Meetings Technology Firm iVvy Comes to America
iVvy | June 28, 2017
NEW YORK (June 28, 2017) ─ IVvy Inc., a global events and hospitality technology company based in Queensland, Australia, today announced its entry into the North American market, offering an online alternative to the traditional request-for-proposal meetings model that promises to save planners and venues time and money. The company, which this week opened an office in New York, made its mark in the hospitality industry by creating the first global distribution system for meetings and events that provides real-time availability, rates and inventory for function space, catering, group accommodation and event suppliers. IVvy also develo...
