The Type of Group Business Marketing That Attracts Meeting Planners

Groups360 | March 30, 2017

Are your once-successful group business marketing efforts not producing as much interest and leads? It's not surprising. Too often, hotels settle for recycling their groups sales and marketing assets year after year, instead of giving them the deep overhaul they deserve. Don't fall into the tempting trap of merely updating your current sales kit with a handful of new photos or sprinkles of new verbiage. Here's what we suggest to hold meeting planners' attention: Revamp Your Destination Marketing Pages Reconsider how you're selling and marketing your biggest asset – your destination. You know that planners need to also market the d...