Understanding Event Sponsorship as a Marketing Tool

EHL | October 2, 2024

With the cost of marketing on digital platforms going up and conversion rates heading in the other direction, brands in many industries are looking for different ways to reach and attract customers. Event sponsorship positions your brand and message in the spotlight of the people that matter. With events teams expecting a 10% increase in attendees this year and 86.4% of organizers planning to maintain or increase their events in 2024, in-person events are thriving. With that in mind, how can you choose the right event to sponsor to generate the best possible return on investment? Why sponsor an event? Before we discuss the different t...