event tourism
Event Tourism: How Music, Sport, and Film Shape Destinations
EHL Insights | November 1, 2024
From Taylor Swift’s record-breaking concert tours to Mega-Sports events and the surge of screen tourism inspired by hit shows like HBO’s The White Lotus, these phenomena are transforming travel patterns worldwide. The allure of mega-events and on-screen destinations can generate substantial short-term economic boosts, yet they also bring challenges. Dr. Isabella Blengini, Associate Professor of Economics at EHL Hospitality Business School, delves into the complex and multi-dimensional impacts of event tourism and pop culture tourism. As the tourism industry rebounds from recent downturns, event- and pop culture-driven travel is playing...
Four Takeaways from Destinations International
Andrew van der Feltz | August 2, 2024
By Andrew van der Feltz, Global Senior Director, Business Development, Expedia Group Media Solutions Several key themes drove the conversation at this year’s Destinations International Annual Convention. While some of these topics aren’t necessarily new, their impact on destinations and the opportunities they create are evolving. Hear are our top four takeaways from this year’s event. 1. Improving underserved travelers’ experiences should be a priority. Diversity and inclusion play a vital role in travel. Conversations highlighted perspectives on social inclusion from a range of destination marketing organizations, including H...
THE PLAYERS Championship’s Impact on Jacksonville Hotels in 2024
Angela Lahti | April 24, 2024
By Angela Lahti Each year, Ponte Vedra Beach in the greater Jacksonville, Florida, area hosts THE PLAYERS Championship at TPC Sawgrass. The event, often referred to as “golf’s fifth major,” is an annual tournament on the PGA Tour and offers the largest purse of any regular-season PGA Tour event. A University of North Florida study completed in 2015 estimated the total economic impact of the event in Duval and St. Johns counties at over $40 million. The 2024 edition, held March 11–17, marked the event’s 50th anniversary; a record-setting $25-million purse was offered, with $4.5 million claimed by this year’s winner, Sco...
