event volume
Secondary Markets Beat the Top 25 in Meeting and Events Growth in January, Knowland Reports
KNOWLAND | February 8, 2024
Lexington leads secondary markets, while Nashville heads the Top 25 ARLINGTON, Va. — Feb. 8, 2024 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reported meetings and events in secondary markets outpaced the traditional Top 25 markets in January. Most notably, the highest growth Top 25 market, Nashville, was up 16.1 percent, while top growth secondary market city, Lexington, Ky., had a 76.4 percent uptick in meetings and events for the month. This exposes a trend that indicates meeting planners are sometimes opting for secondary destinations to reduce costs. This d...
San Diego Seizes Top Spot for Year-Over-Year Growth in Group Business for December
KNOWLAND | January 10, 2024
Pharmaceutical and Charity/Non-Profit industries lead in four out of the five top markets ARLINGTON, Va. — Jan. 10, 2024 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, released the top market performance numbers for December, citing San Diego as having the highest meeting volume improvement with 29.2 percent year-over-year (YoY) growth. Coming in a close second was San Francisco, where event volume increased 21.5 percent, a positive sign the industry is bouncing back in the cities by the bay. This data is sourced from Knowland’s sales intelligence platform and desig...
Nashville and Los Angeles Lead in Year-Over-Year Percent Growth for September
KNOWLAND | October 5, 2023
September event volume increased 21.7 percent compared with last year ARLINGTON, Va. — Oct. 5, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reports Nashville has seen the highest percent growth at 30.7 percent, with Los Angeles coming in at 22.3 percent over 2022. For the top five performing markets, National Associations took the lead, with Healthcare, Education, and Weddings leading as top industry growth drivers. This data is sourced from Knowland’s sales intelligence platform designed to help hoteliers build and protect a hotel’s revenue base. Nashvill...
Knowland Reports Meetings and Events Growth for June at 30.3 Percent
Knowland | July 12, 2023
Austin and Nashville performances shine brightly ARLINGTON, Va. — July 12, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reports June meeting and event volume is up 30.3 percent over June 2022. This data is sourced from Knowland’s sales intelligence platform designed to help hoteliers build and protect a hotel’s revenue base. The top 25 markets in the U.S. are 90 percent recovered for year-to-date June 2023 performance compared to 2019. Austin, TX, and Nashville, TN, were the stars, with growth topping 74 percent and 42 percent, respectively. This reflect...
Chicago Leads in U.S. Meetings and Events in May for Second Month
Knowland | June 7, 2023
Data reveals 70.4 percent year-over-year growth in U.S. meetings and events, according to Knowland ARLINGTON, Va. — June 7, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, continued its monthly monitoring of the top 25 markets to identify those that are leading the industry in meeting and event volume. Today the company announced the Chicago market led the U.S. meetings and events industry by volume for May for the second month in a row. Second place again went to Washington D.C., with Los Angeles/Long Beach in third. This data is a subset of Knowland’s sales in...
San Diego Claims Top Event Market and Technology Leads as Industry Driver in February
Knowland | March 8, 2023
Data reveals the return of meetings and events in the technology segment, and smaller markets are realizing the most significant percentage of growth ARLINGTON, Va. — March 8, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced today that the San Diego market led the U.S. meetings and events industry by volume for February. Second place went to Chicago, with Dallas in third. The leading industry driver for meetings was Technology and Healthcare across four of the top five markets. This data is a subset of Knowland’s pipeline generation platform designed t...
Knowland: U.S. Meetings and Events Data for October 2020
Knowland | November 19, 2020
Leader in meeting intelligence and analytics releases monthly group hospitality data to inform hotels as they look toward 2021 recovery efforts ARLINGTON, Va. — Nov. 19, 2020— October U.S. monthly meetings and events volume showed growth of 53.6 percent over the previous month, according to the latest data from Knowland, the leader in group hospitality analytics for hotels, convention and visitor bureaus, conference centers and other meeting venues. While meetings are nowhere near the volume of 2019, meeting volume each month continues to improve over the prior month. One thing that remains consistent is the reduced size of meetin...