What Exhibitions Tell Us About MICE Recovery

Larry and Adam Mogelonsky | July 7, 2021

By Larry and Adam Mogelonsky Freeman (www.freeman.com) is the global leader in exhibition management. Family-owned and operated, they are the ‘go to’ folks behind numerous convention centers with a bevy of services to create memorable, large-scale events. If you’ve ever had the opportunity to stay behind at the end of a tradeshow, or for that matter set up a booth, you’ll be amazed at the speed and capabilities of their team members. I recently had an opportunity to chat with Mickey McClay Wilson, the company’s Chief Marketing Officer. My interest was simple: can Freeman shine a light on the recovery of a business inextricably...