Expedia Group Media Solutions
Travelers’ Interest in Sustainable Tourism Options Increases
April 19, 2023
During the pandemic, it was well-documented that the decrease in carbon emissions resulted in positive environmental impacts such as reduced air pollution, improved air and water quality, and ecological restoration. As travel restrictions have eased and travelers hit the road and skies once again we must balance the return of travel with the importance of improving sustainability in the travel industry. At Expedia Group Media Solutions, we routinely commission custom research to get the insights you need into traveler’s interests and behaviors. What we found was that travelers are increasingly seeking ways to have more meaningful and con...
How to Attract Remote Workers to Your Hotel
Expedia Group Media Solutions | March 30, 2023
The way we work has drastically changed in the wake of the pandemic, which isn’t unlike the changes we’ve seen in travel. Despite some companies rolling out return-to-office initiatives, remote and hybrid work arrangements continue to play a large role in travel. In our research, we found that over one-third of business travelers are entirely remote, and approximately 85% of business travelers work partially remote as part of a hybrid work model. During the pandemic, remote work meant holding conference calls in our kitchens and blurring our home backgrounds to create a sense of separation between work and home. Now, with travel ba...
Connecting People, Places, Planet With the Future of Tourism
Jennifer Andre | November 28, 2022
By Jennifer Andre Regenerative travel The pandemic has accelerated people’s desire to lessen the environmental impact of tourism, travel more responsibly, and meaningfully reconnect with nature to preserve our planet. The trend of sustainable travel has become mainstream – our Sustainable Travel Study shows that 90% of consumers are looking for sustainable options when traveling. Our research also shows that nearly two-thirds of consumers would like to opt for environmentally friendly transportation or lodging on their next trip and many are willing to pay more for sustainable options, like carbon offsets, the next time the...
Creating Conscious Inclusion in Travel Marketing
Jenn McCarthy | October 10, 2022
By Jenn McCarthy Inclusion is the practice of allowing diversity and local cultures and communities to thrive while ensuring equitable access to travel for everyone. It’s also understanding intersectional identities and embracing people as complex individuals with unique experiences of discrimination and oppression. As consumers increasingly value inclusion and the industry continues to serve a more diverse customer base, inclusion is critical for travel marketers. Our recent Inclusive Travel Insights Report research shows that seven in 10 consumers would choose a destination, lodging or transportation option that is more inclusiv...
The 5 Key Trends for North American Travelers
Erica Eyring | May 11, 2022
By Erica Eyring The new quarterly Travel Trend Report from Expedia Group Media Solutions highlights how 2022 is shaping up to be a year of rebuilding and renewal. Here we summarize the key findings about trends and behavior of North American travel shoppers during the first quarter of the year. 1. Traveler confidence surged as restrictions lifted   When reviewing the data for the first quarter of 2022, we see that North American travelers weren’t put off by the pandemic setbacks of January. In fact, search volume in the region was up 30%, which was higher than the global quarter-over-quarter increase. Looking at the year-over-...
New Global Research From Expedia Group Spotlights Growing Consumer Interest in Sustainable Tourism
Expedia Group | April 21, 2022
Expedia Group Takes Action to Improve Sustainability in the Travel Industry by Joining the Travalyst Coalition and Becoming a Signatory of the Glasgow Declaration for Climate Action in Tourism SEATTLE, April 21, 2022 – Expedia Group is dedicated to working within the travel industry to make travel more responsible. New research released today by Expedia Group™ Media Solutions, the global travel advertising platform connecting marketers with millions of travelers across Expedia Group’s brands, reveals that although 90% of consumers look for sustainable options when booking, 70% feel overwhelmed with navigating options and making the be...
Q4 Travel Recovery Trend Report: The Highlights Analyzed
Richard Kocher | March 14, 2022
By Richard Kocher Expedia Group Media Solutions recently published the Travel Recovery Trend Report for Q4, which details many of the latest insights on the industry’s continued recovery from the pandemic, as identified in Expedia Group’s exclusive first-party data. Here, Richard Kocher, who leads Media Solutions’ data insights and planning team, gives his expert take on these latest findings for 2022 and beyond. Experience is Everything  That is the thought-provoking message delivered by Ewan McGregor in Expedia’s recent high-profile Super Bowl ad. Having recently returned from a family ski trip in Franceâ€...
The 4 Key Trends for Asia Pacific Travelers in Q4
Celine Wickerhoff | March 1, 2022
By Celine Wickerhoff The latest Travel Recovery Trend Report from Expedia Group Media Solutions highlights how the industry and travelers showed their resilience when faced with continued unpredictable pandemic circumstances in Q4 2021. Some of the brightest news for the quarter came from the Asia Pacific (APAC) region, and here we look in more detail at the key habits and outlook of travelers in this market. 1. Travelers Became More Interested in Traveling Again  Whereas it appears that the arrival of the Omicron variant had the effect of slightly dampening interest among North America (NORAM) travelers and those in Europe, the...
